TV9 launching New chennel which created a wave in south india today.
Adding to the crowded airwaves, Hyderabad-based Associated Broadcasting Co. Pvt. Ltd (ABCL), which runs news channels in Telugu, Kannada and Gujarati under the TV9 brand, included an English news channel.
ABCL is funded by SriniRaju, who was previously a director of Satyam Computer Services Ltd and founder-CEO of Satyam Enterprise Solutions Ltd. Raju declined to elaborate on the new ventures beyond saying he isn’t making any additional investments into the English channel. Mahendra Mishra, channel head editorial of TV9 Karnataka, said he would be the editor of the new English channel as well. He said: “Our challenge is to create a channel with an international look, but with a local flavour.” Mishra did say that ABCL has plans to launch news channels in Delhi and Chennai and is looking to launch at least five channels.
“Today, there are more than 50 news channels in India which is probably the only country with so many,” notes Siddhartha Mukherjee, vice-president (communications) with TAM Media Research Pvt. Ltd. He added that news has been one of the categories, apart from children’s channels and regional channels, which have been creating some pressure on the general entertainment category.
No comments:
Post a Comment